Do Companies Really Care? Strategic Philanthropy and Imagine Canada’s Caring Company Program

Authors

  • Jack Showers Carleton University (MPNL Alum)
  • Tessa Hebb Carleton University

DOI:

https://doi.org/10.29173/cjnser524

Keywords:

corporate strategic philanthropy, CSR, Imagine Canada, Caring Company program / philanthropie stratégique d’entreprise, RSE, Imagine Canada, programme des entreprises généreuses

Abstract

First launched in 1988, Imagine Canada’s Caring Company program recognizes Canadian companies that contribute at least one percent of their pre-tax profit to nonprofit organizations within their employees’ communities. Broadly speaking, the program sets a standard for corporate strategic philanthropy. However, the program is vulnerable to the same tensions that underlie the broader practice of strategic philanthropy; namely, a blurring of the line between profit-seeking activity and addressing social need.

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Author Biography

Tessa Hebb, Carleton University

Distinguished Research Fellow with the Carleton Centre for Community Innovation, Carleton University. 

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Published

2022-09-12

Issue

Section

Articles