Do Companies Really Care? Strategic Philanthropy and Imagine Canada’s Caring Company Program
DOI:
https://doi.org/10.29173/cjnser524Keywords:
corporate strategic philanthropy, CSR, Imagine Canada, Caring Company program / philanthropie stratégique d’entreprise, RSE, Imagine Canada, programme des entreprises généreusesAbstract
First launched in 1988, Imagine Canada’s Caring Company program recognizes Canadian companies that contribute at least one percent of their pre-tax profit to nonprofit organizations within their employees’ communities. Broadly speaking, the program sets a standard for corporate strategic philanthropy. However, the program is vulnerable to the same tensions that underlie the broader practice of strategic philanthropy; namely, a blurring of the line between profit-seeking activity and addressing social need.
Downloads
Downloads
Published
Issue
Section
License
Copyright (c) 2022 Jack Showers, Tessa Hebb
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Submission of an original manuscript to the Canadian Journal of Nonprofit and Social Economy Research / Revue canadienne de recherche sur les OSBL et l'économie sociale [thereafter CJNSER] will be taken to mean that it represents original work not previously published, and that it is not being considered elsewhere for publication.
The journal takes the stance that the publication of scholarly research is meant to disseminate knowledge and, in a not-for-profit regime, benefits neither publisher nor author financially. It sees itself as having an obligation to its authors and to society to make content available online now that the technology allows for such a possibility. In keeping with this principle, the journal will publish all of its issues online.
Authors who publish in CJNSER agree to release their articles under the Creative Commons 4.0 International Licence (CC BY). This licence allows anyone to copy and distribute the article provided that appropriate attribution is given. For details of the rights an author grants users of their work, please see the licence summary and the full licence.
[Content published between 2010 and 2019-10 was licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 2.5 Canada (CC BY-NC-ND 2.5 CA) License. Content published between 2019-10 to 2023-12 was licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) License. Content published after 2023-12 is licensed under the Creative Commons 4.0 International (CC BY) License.]
