The COVID Wildfire: Non-Profit Organizational Challenge and Opportunity
DOI:
https://doi.org/10.29173/cjnser.2020v11n2a396Keywords:
COVID-19 pandemic, funding, training programs, technology, innovation / COVID-19; Financement; Programmes de formation; Technologie; InnovationAbstract
Nonprofit organizations in Canada were significantly impacted by COVID-19, including lost revenue and needing to adjust
the program delivery. The lack of technology capacity in the nonprofit sector is a key barrier for many nonprofit organizations to adapt to delivering programs online. Momentum, a Calgary-based nonprofit organization, experienced both financial and programmatic challenges due to COVID-19. Momentum pivoted program delivery to provide supports during the COVID-19 lockdown and developed innovative approaches to online programming. Since the start of the COVID-19 pandemic in Canada, Momentum was able to rapidly develop its capacity to use technology for online programming with the support of critical new funding. Many nonprofits will have to transform their business models to not only survive but thrive in the post-COVID world.
Les organismes à but non lucratif (OBNL) au Canada ont été fortement touchées dans le contexte de la pandémie de la
COVID-19, notamment à cause d'une perte de revenus et de la nécessité de se réajuster afin de prêter des services en
ligne. Le manque de capacités technologiques dans le secteur à but non lucratif est un obstacle majeur à l'adaptation de
nombreux OBNL à la prestation de services en ligne. Momentum, un OBNL basé à Calgary, a connu des difficultés
financières et de planification en raison de la COVID-19. Par contre, l'organisme a su adapter son offre de services pour
fournir un soutien pendant le confinement et a développé des approches innovantes pour la prestation de services en
ligne. Depuis le début de la pandémie au Canada, Momentum a développé rapidement sa capacité à utiliser la technologie
pour offrir des services en ligne grâce à des nouvelles sources de financement qui ont été essentielles pour cette
adaptation. De nombreux OBNL devront transformer leur modèle d'entreprise pour non seulement survivre, mais aussi
prospérer dans un monde post-COVID.
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